About the Program​

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Noora Health’s Primary Care Model in Andhra Pradesh deploys 10,032 Community Health Officers (CHOs) to enhance healthcare delivery, among other states. The program addresses Maternal and Child Health (MCH), Non-Communicable Diseases (NCDs), adolescent health, and child marriage. It was designed to be highly scalable and has since been expanded to multiple other states.
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Challenge

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Scale of Deployment while managing costs: Coordinating and training 10,000 CHOs to deliver effective healthcare services.Managing the high cost of printing educational materials due to the large scale.

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Sustaining Impact: Ensuring long-term effectiveness and adaptability across different regions while Seamlessly incorporating these tools into existing  CHOs local healthcare systems.

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Education and Engagement: Providing health education across diverse communities with varying literacy levels.​

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Medical Approach

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The approach centered on developing cost-effective, scalable health education materials for diverse community health settings. I created practical resources tailored to maternal and child health (MCH), non-communicable diseases (NCDs), adolescent health, and preventive care, ensuring accessibility while optimizing resource allocation. This strategy also emphasized seamless integration into existing healthcare systems, enabling successful adoption and expansion across multiple regions.

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My Role

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As a Public Health Content Manager, I led the development and implementation of scalable health education materials for widespread community use. I ensured that content effectively addressed key public health priorities, maintained scientific accuracy, and was culturally relevant for diverse populations. My work also involved collaborating with stakeholders to integrate these materials into existing health programs and facilitating their expansion across multiple states.